University of Florida

Platform for Life

Cancer. Migration. Artificial intelligence. The University of Florida launched this moonshot initiative to solve some of society’s most urgent issues to improve life for future generations.

I served as principle designer and sole animator for this spot and was thrilled to have huge creative freedom from the UF team.  I ran through a bunch of iterations in design to find the right way to represent this vision for the team, who wanted to balance the abstract elements with real life examples.

Client University of Florida
Directed by 160over90
Creative Direction Glen Hosking, Walton Dale,
Production Anderson Bradshaw, Justin Padilla, Andrew Nigrelli, Austin Manganiello
Design and Animation Joe Dunlap
Additional Animation Adam Maruszan
Audio Ted Quann