Platform for Life

Cancer. Migration. Artificial intelligence. The University of Florida launched this moonshot initiative to solve some of society’s most urgent issues to improve life for future generations.

I served as principle designer and sole animator for this spot and was thrilled to have huge creative freedom from the UF team.  I ran through a bunch of iterations in design to find the right way to represent this vision for the team, who wanted to balance the abstract elements with real life examples.